ASSESSMENT AND ACTION FOR CLIENTS
Content, PR, Social, Marketing, Mobile, Digital, Advertising, and Events are all connected and need to be viewed as parts of a total brand system.
Our Brand Systems Assessments evaluate how effective your current programs are working and enable us to make recommendations on how your can improve. Our Brand Strategies put those recommendations into action to leverage all your assets to engage your community and deliver results.
As always, our clients are in the driver's seat, and retain us for only what they need. Some benefit from an assessment alone. Others ask us to design a brand strategy from scratch.
Content, PR, Social, Marketing, Mobile, Digital, Advertising, and Events are all connected and need to be viewed as parts of a total brand system.
Our Brand Systems Assessments evaluate how effective your current programs are working and enable us to make recommendations on how your can improve. Our Brand Strategies put those recommendations into action to leverage all your assets to engage your community and deliver results.
As always, our clients are in the driver's seat, and retain us for only what they need. Some benefit from an assessment alone. Others ask us to design a brand strategy from scratch.
UNDERSTANDING THE SYSTEMS THAT MAKE A BRAND WORK
|
Our approach is fluid, adaptable, and holistic.
With traditional PR and Marketing silos giving way to a completely integrated media environment driven by great content, we have devised an approach that evaluates brand systems on 15 points of contact which are the primary drivers of audience engagement and action. Our goal is always the same: To provide an effective program for each client's unique set of priorities and goals for development, growth, and revenue. Some clients ask that we simply audit their brand operations so we can discover weaknesses and opportunities for improvement. Others ask that we build a brand system from scratch using some or all of these modules to drive community major drivers of interaction and branding. |
