FALCON + WOLF NEWS
Noted Filmmaker, Writer, Director, Photographer Min Benjamin-Hong Joins the Falcon + Wolf Creative Content Lab to Lead Visual Storytelling
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(New York, March 20, 2016) Falcon + Wolf, the New York brand consulting group that specializes in communications via storytelling, content strategy and integrated media today announced that renowned producer, director, cinematographer Min Benjamin-Hong will join the FalconWolf Content Lab, a team of dedicated storytellers who provide the content brands need to reach and sustain their communities. Min, whose film, documentary, and commercial work have been recognized around the world will lead visual storytelling at the New-York based consulting group.
“Our motto is: We’ll tell your story and frankly no one is a better storyteller than Min,” said Falcon + Wolf partner Leanne Pawluk, who also heads-up the Content Lab. “We’re living in an era of content saturation where only the best, most compelling and memorable stories make an impression. We are thrilled that Min will bring his expertise in filmmaking and visual storytelling to Falcon + Wolf. Real stories are driving a fundamental shift in how we build brand strategy because that's what people want—an authentic story they can use, discuss, and share. And video, above all else, is what they share.”
“The words, ‘Once upon a time…’ have the power to magically grab your attention,” Min says. “I want to bring attention to issues that matter, such as social responsibility and sustainability. People crave more than casual entertainment and slick commercials. They want substance. With style. And working at Falcon + Wolf is the perfect opportunity to seek out important stories and tell them with artistic integrity. I’m excited to team up with leading innovators and use my talent for the greater good.”
Some of Min’s best known work includes:
Minneapolis Institute of Art Brand Video (2015)
111 Murray Brand Video (2015)
Sarah Hartley Brand Video (2015)
LA Film Fest Opener (2015)
The Rockefeller University Science Outreach Brand Video (2014)
Hercules WAE NEO Global Commercial (2014)
Also visit Min Benjamin-Hong’s Website and LinkedIn Profile for more information on his work.
The FalconWolf Content Lab was created to help clients tell truly authentic stories in an era when research shows that nearly every brand—B2C, B2B, Non-Profit, Academic—has plans to devote increasing resources to content strategy in 2016, even though current surveys show brands aren’t sure how they are going to create the authentic content their audiences demand and expect. The team includes a broad range of content creators from professional writers, well-known bloggers, journalists, industry experts, and thought leadership strategists, to user experience and design professionals, to filmmakers, animators, artists, and photographers. In addition to content expertise, many of the Lab’s members are experts and thought leaders in categories from media, luxury and sports to travel, food, wine & spirits, automotive, sustainability, NGOs, social responsibility, entertainment and the arts.
About Falcon + Wolf Falcon + Wolf is a consulting group launched in 2011 and dedicated to helping clients build active, loyal, sustainable brand communities with integrated strategy and great content. With offices in New York and Vancouver, their strategic approach to helping clients tell their stories effectively is expressed in their FW Brand System Blueprints, strategies that connect brands with their audiences across platforms and move beyond the constraints of the old marketing and PR silos. F+W core competencies are: Integrated strategy, storytelling, content creation, team leadership training, media relations, mobile/digital strategy, and social media. Their motto and their objective are often one in the same: We’ll tell your story.
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FOR MORE INFORMATION, CONTACT:
Amy Wolfcale, [email protected] 917-576-8767
Falcon + Wolf Launches Creative Content Lab
with Notable Writers, Bloggers, Filmmakers, Photographers, Graphic Artists,Animators, UX and Design Pros
A Storytelling Dream Team to Close The Authenticity Gap
For Immediate Release
(New York and Vancouver, December 11, 2015) Falcon + Wolf, the New York brand consulting group that specializes in storytelling, content strategy and integrated media today announced the launch of the FalconWolf Content Lab, a dream team of storytellers. The team includes a broad range of content creators from professional writers, well-known bloggers, journalists, industry experts, and thought leadership strategists, to user experience and design professionals, to filmmakers, animators, artists, and photographers. In addition to content expertise, many of the Lab’s members are experts and thought leaders in categories from media, luxury and sports to travel, food, wine & spirits, automotive, sustainability, NGOs, social responsibility, entertainment and the arts.
Falcon + Wolf is a New York brand consulting group led by four women with deep roots in the media business: Former American Express and Time Inc. marketing executive Stacey Staaterman, former Sports Illustrated/MONEY/Time branding executive Robin Bigelli, Tech start-up, E-commerce, and content strategy expert Leanne Pawluk, and former Dow Jones Global Communications Chief Amy Wolfcale.
The FalconWolf Content Lab was conceived as a way to illustrate how truly authentic stories are told in an era when research shows that nearly every brand—B2C, B2B, Non-Profit, Academic—has plans to devote increasing resources to content strategy in 2016, even though current surveys show brands aren’t sure how they are going to create the authentic content their audiences demand and expect.
“Our motto is: We’ll tell your story. People come to us for brand strategy, or media relations or social media, but we quickly discover that what they really need is a content strategy—enough authentic, relevant stories to build a community and keep them interested,” says Falcon + Wolf’s CEO Amy Wolfcale. “Brands tell us they plan to spend more on content next year, even though they aren’t sure how they’re going to do it. With the FalconWolf Content Lab, our aim is to close what we call The Authenticity Gap by helping our clients create the content that will keep their audiences coming back. Real stories are driving a fundamental shift in how we build brand strategy because that's what people want—an authentic story they can use, discuss, and share.”
Members of the FalconWolf Content Lab: Pure North American Awesomeness
Andrew Marley-Clarke (Vancouver): Ideation, Copy, UX Design; expert in health sciences, advertising, mobile tech; passionate about LapApp (Mobile Laparoscopy App) and Drinkin-Buddies; marathoner
Jeannie Bloch (Greater NYC): Crafting + food blogger, brand storyteller, copywriter; expert in food, liquor, packaged goods; poet, Zumba, Founder/Resident Idealist: Say It To Our Faces.
Gretchen Kish (San Francisco): Creative strategy, UX, Visual Storytelling, Design Thinking, Human-Centered Design, Innovation; expert in media, design, tech, travel; Notable food blogger, painter, surfer.
Warren Pawluk (Toronto): Digital marketing strategy, business writing; expert in legal marketing, thought leadership, and content development for professional services + software/technology; big time runner
Drs. Austin Gallagher and Erica Staaterman (Miami): Ocean explorers and leading conservation biologists. Award-winning storytellers, photographers/filmmakers. Founders of beneaththewaves.com
Shawn Hache (Vancouver): Music journalism, Inbound marketing, SEO, blog management, and copywriting; expert in social media, music, and festival and concert promotion; musician in 3 bands
Brian Jenkins (Vermont): Photographer; expert in commercial, sports, music, business, advertising; creator of Falcon + Wolf’s unforgettable brand image, Little Artemis
David Kiley (Ann Arbor): Award-winning journalist, author, brand storyteller, blogger; expert in autos, wine + sprits, and the arts; books include Driven, Inside BMW, and getting the bugs out VW in America
Robin Martin (Vancouver): Project management, writing + editing, strategic planning, stakeholder communications; expert in sustainability, non-profits and politics; green energy, GITI, conservation
Olivia Botifan (Vancouver): Integrated marketing communications, email creative; expert in corporate social responsibility, data analysis, custom dashboards; MBA-to-Be (Apr. 2016); brewer of sweet tea
Lori Braget (Vancouver): Strategic Campaign Management, Lead Generation, Automation; expert in technology, entrepreneurs, women in tech; Toastmaster and racer of yachts
TJ David (Aspen & Mar del Plata, Argentina): Professional skier, blogger, photographer; expert in adventure photography, big mountain skiing, and outdoor recreation; #Vanlife: La Casa Rodante
Dash Gabriel (New York): Creative writing, social media, strategic communications; expert in Pinterest, Facebook, Instagram, Vine, Snapchat, and Twitter; diversity in the arts, entertainment, non-profit, tech
Nina Takahashi (Vancouver): SEM, e-commerce, online & email marketing, social advertising; expert in e-commerce, CPG, and tech startups; foodie, runner, “social butterfly with introverted tendencies”
The group will be led on a project basis by the head of Falcon + Wolf's West Coast Office, Leanne Pawluk, herself an expert in creative writing and a seasoned scriptwriter.
About Falcon + Wolf Falcon + Wolf is a consulting group launched in 2011 and dedicated to helping clients build active, loyal, sustainable brand communities with integrated strategy and great content. With offices in New York and Vancouver, their strategic approach to helping clients tell their stories effectively is expressed in their FW Brand System Blueprints, strategies that connect brands with their audiences across platforms and move beyond the constraints of the old marketing and PR silos. F+W core competencies are: Integrated strategy, storytelling, content creation, team leadership training, media relations, mobile/digital strategy, and social media. Their motto and their objective are often one in the same: We’ll tell your story.
(New York and Vancouver, December 11, 2015) Falcon + Wolf, the New York brand consulting group that specializes in storytelling, content strategy and integrated media today announced the launch of the FalconWolf Content Lab, a dream team of storytellers. The team includes a broad range of content creators from professional writers, well-known bloggers, journalists, industry experts, and thought leadership strategists, to user experience and design professionals, to filmmakers, animators, artists, and photographers. In addition to content expertise, many of the Lab’s members are experts and thought leaders in categories from media, luxury and sports to travel, food, wine & spirits, automotive, sustainability, NGOs, social responsibility, entertainment and the arts.
Falcon + Wolf is a New York brand consulting group led by four women with deep roots in the media business: Former American Express and Time Inc. marketing executive Stacey Staaterman, former Sports Illustrated/MONEY/Time branding executive Robin Bigelli, Tech start-up, E-commerce, and content strategy expert Leanne Pawluk, and former Dow Jones Global Communications Chief Amy Wolfcale.
The FalconWolf Content Lab was conceived as a way to illustrate how truly authentic stories are told in an era when research shows that nearly every brand—B2C, B2B, Non-Profit, Academic—has plans to devote increasing resources to content strategy in 2016, even though current surveys show brands aren’t sure how they are going to create the authentic content their audiences demand and expect.
“Our motto is: We’ll tell your story. People come to us for brand strategy, or media relations or social media, but we quickly discover that what they really need is a content strategy—enough authentic, relevant stories to build a community and keep them interested,” says Falcon + Wolf’s CEO Amy Wolfcale. “Brands tell us they plan to spend more on content next year, even though they aren’t sure how they’re going to do it. With the FalconWolf Content Lab, our aim is to close what we call The Authenticity Gap by helping our clients create the content that will keep their audiences coming back. Real stories are driving a fundamental shift in how we build brand strategy because that's what people want—an authentic story they can use, discuss, and share.”
Members of the FalconWolf Content Lab: Pure North American Awesomeness
Andrew Marley-Clarke (Vancouver): Ideation, Copy, UX Design; expert in health sciences, advertising, mobile tech; passionate about LapApp (Mobile Laparoscopy App) and Drinkin-Buddies; marathoner
Jeannie Bloch (Greater NYC): Crafting + food blogger, brand storyteller, copywriter; expert in food, liquor, packaged goods; poet, Zumba, Founder/Resident Idealist: Say It To Our Faces.
Gretchen Kish (San Francisco): Creative strategy, UX, Visual Storytelling, Design Thinking, Human-Centered Design, Innovation; expert in media, design, tech, travel; Notable food blogger, painter, surfer.
Warren Pawluk (Toronto): Digital marketing strategy, business writing; expert in legal marketing, thought leadership, and content development for professional services + software/technology; big time runner
Drs. Austin Gallagher and Erica Staaterman (Miami): Ocean explorers and leading conservation biologists. Award-winning storytellers, photographers/filmmakers. Founders of beneaththewaves.com
Shawn Hache (Vancouver): Music journalism, Inbound marketing, SEO, blog management, and copywriting; expert in social media, music, and festival and concert promotion; musician in 3 bands
Brian Jenkins (Vermont): Photographer; expert in commercial, sports, music, business, advertising; creator of Falcon + Wolf’s unforgettable brand image, Little Artemis
David Kiley (Ann Arbor): Award-winning journalist, author, brand storyteller, blogger; expert in autos, wine + sprits, and the arts; books include Driven, Inside BMW, and getting the bugs out VW in America
Robin Martin (Vancouver): Project management, writing + editing, strategic planning, stakeholder communications; expert in sustainability, non-profits and politics; green energy, GITI, conservation
Olivia Botifan (Vancouver): Integrated marketing communications, email creative; expert in corporate social responsibility, data analysis, custom dashboards; MBA-to-Be (Apr. 2016); brewer of sweet tea
Lori Braget (Vancouver): Strategic Campaign Management, Lead Generation, Automation; expert in technology, entrepreneurs, women in tech; Toastmaster and racer of yachts
TJ David (Aspen & Mar del Plata, Argentina): Professional skier, blogger, photographer; expert in adventure photography, big mountain skiing, and outdoor recreation; #Vanlife: La Casa Rodante
Dash Gabriel (New York): Creative writing, social media, strategic communications; expert in Pinterest, Facebook, Instagram, Vine, Snapchat, and Twitter; diversity in the arts, entertainment, non-profit, tech
Nina Takahashi (Vancouver): SEM, e-commerce, online & email marketing, social advertising; expert in e-commerce, CPG, and tech startups; foodie, runner, “social butterfly with introverted tendencies”
The group will be led on a project basis by the head of Falcon + Wolf's West Coast Office, Leanne Pawluk, herself an expert in creative writing and a seasoned scriptwriter.
About Falcon + Wolf Falcon + Wolf is a consulting group launched in 2011 and dedicated to helping clients build active, loyal, sustainable brand communities with integrated strategy and great content. With offices in New York and Vancouver, their strategic approach to helping clients tell their stories effectively is expressed in their FW Brand System Blueprints, strategies that connect brands with their audiences across platforms and move beyond the constraints of the old marketing and PR silos. F+W core competencies are: Integrated strategy, storytelling, content creation, team leadership training, media relations, mobile/digital strategy, and social media. Their motto and their objective are often one in the same: We’ll tell your story.
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American Express Integrated Media Executive Joins New York Brand Strategy Firm Falcon + Wolf
Veteran of Fast Company, Condé Nast and Time Inc., Stacey Staaterman Is Known for Brand Strategy Expertise in Media, Luxury, Travel, Tourism, Automotive and Financial Services
For Immediate Release
(New York, November 5, 2015) Stacey Staaterman, who led Corporate Integrated Marketing & Sales for six years in American Express’ media unit in New York has joined the New York brand consulting firm, Falcon & Wolf as a Partner to lead marketing strategy and leadership coaching practices. Stacey is a strategist with in-depth expertise in media and lifestyle industries (including: luxury, epicurean, travel, tourism, financial services, and automotive) as well as a certified professional coach. She is known for her ability to identify innovative business opportunities and facilitate holistic performance solutions – to create alignment, drive initiatives and deliver results.
“While she is known as a pioneer in cross-platform integrated strategies supporting brands like Infiniti Automotive, Starwood Hotels & Resorts, CNN Networks and American Express, one of Stacey’s greatest talents is helping organizations understand how to manage strategy from end to end. This is a crucial skill because as traditional marketing, PR, and advertising silos have begun to disappear, true collaboration between teams and partners can be elusive,” says Falcon & Wolf CEO Amy Wolfcale. “Stacey is not only an expert at designing strategies that drive awareness and revenue—but she also designs the workflow and team constructs that enable brands to take a great strategy and run with it.”
“Technology, mobile and social networking have completely altered how brands reach and engage their communities,” says Staaterman. “It’s critical to have a solid, integrated strategy anchored in smart content. But it’s equally important to have a team dynamic and process that aligns employees in the mission. The media environment is so noisy and complex that it takes extremely creative programs to bring fans into the brand community and keep them engaged. Similarly, organizations need smart leadership strategies in order to engage the wide range of contributors charged with driving results. Too many great strategies die on the desks of the employees. We are focused on consumer and employee engagement.”
Staaterman held several leadership roles with the American Express Media unit, where she worked for more than a decade. She led cross-functional teams to ensure delivery of “big idea” marketing campaigns leveraging integrated editorial content, data targeted media, events, American Express card and travel assets, digital and mobile media, subscription offers, and direct mail. Stacey directed global, multi-brand advertising sales strategy yielding $43 mm in magazine and digital sales annually from key clients including: Celebrity Cruises, Renaissance Hotels, Westin Hotels, Hawaii VCB, Geico, Morgan Stanley and others. She also led the custom media group that produced content marketing platforms for luxury and travel marketers. She also led American Express' custom media group that produced content marketing platforms for luxury and travel marketers.
Staaterman has also held various marketing, sales and development positions at Condé Nast, Meredith Corporation, Time Inc., Fast Company, Scholastic and Travel + Leisure. She is also a career strategies coach, and part-time public speaking trainer with Own The Room (A division of Blue Planet Training). In these capacities, she works with executives and high-potentials from organizations including: Egon Zehnder, Mercer Healthcare, Random House, Post Foods, Time Inc., Blackstone, Wall Street Journal, Marsh & McLennan, MIT Media Lab, and Siemens.
Staaterman received her B.S. in Advertising from Syracuse University (S.I. Newhouse School of Communications). She recently completed a Digital mini-MBA program from Rutgers University and is a Certified Professional Coach credentialed through iPEC (Institute for Professional Excellence in Coaching) as well as a Master Practitioner of the E.L.I. (Energy Leadership Index) assessment.
An avid golfer, volunteer, cook, ice skater and an aspiring runner, Staaterman lives in New Jersey with her family.
About Falcon & Wolf
Falcon & Wolf is a New York-based brand consulting group dedicated to making strategy and content that builds active, loyal, sustainable communities. Their competencies range from brand strategy design content creation, media relations, digital strategy, social media, and integrated brand marketing and mobile engagement programs. Their core strength is building strategies on memorable, shareable, authentic content to engage and sustain fan communities over the long term. For brands that need to manage the new media environment where many former silos including PR, Marketing, Advertising, and Technology now converge, they offer Brand System Blueprints that enable clients to draw upon all their organizational resources—including marketing, PR, social, mobile, digital, technology, and HR—to build collaborative brand systems inside their organizations so they can deliver great strategy. To foster cross-functional collaboration, they also offer professional coaching and leadership training so organizations can optimize talent and increase their competitive advantage. Falcon + Wolf give brands a road map to find their audiences and to tell the stories that build loyal communities and drive results.
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For more information contact the Falcon & Wolf Press Office
Email: [email protected]
Phone: 917-576-8767
For Immediate Release
Robin Bigelli of Time, Fortune, and Sports Illustrated Joins Falcon + Wolf Brand Strategy Firm to Lead Special Events and Brand Sponsorship Practice
(New York, September 15, 2015) Robin Bigelli, who led strategic brand sponsorship programs and special events for major Time Inc. brands including Time, Fortune, Sports Illustrated, and MONEY will join the New York brand consulting firm, Falcon + Wolf as Senior Vice President, Brand Programs on September 15. In her new role she will identify strategic partnership opportunities for brands and talent and oversee integrated marketing programs, branded content, and live events.
Bigelli has designed highly effective strategies for The Wall Street Journal, Sports Illustrated, American Express Publishing, Time, Inc., MONEY, and Fortune Magazines. Robin’s track record of designing highly successful partnerships includes: Sotheby’s “Art of Living”, Audi Driving School, BMW Driving School, John Allen Salons, Audi Driving School. She has produced one-of-a-kind direct mail campaigns furthering advertising relationships with Tiffany, Mercedes-Benz, Apple, Vertu, Swatch, Porsche, Merrill Lynch, Pfizer, Absolut and Microsoft. She has created partnerships with Crimson, One Oak, Marquee Night Club Las Vegas, The Cosmopolitan Hotel, Bruno Mars, Mario Lopez, Pitbull, and United Airlines. She has overseen promotion at Sports Illustrated on Marquee Events including SI Swimsuit 24/7 NY to Las Vegas, Sportsman of the Year, SI@The Majors, NFL Super Bowl.
“Robin has built tremendously creative, one-of-a-kind programs for many of the most iconic brands in the world, “ says Falcon + Wolf CEO Amy Wolfcale, “and we’re thrilled she’s joining us. Brand alliances and special events are more relevant than ever because they make it possible for us to create exclusive, truly unique content which brands can use to tell their story, build their brand community, and attract new fans. Robin will be the key to linking content and community strategies with brand engagement programs and integrated opportunities that drive participation, awareness, and ROI.”
“I’m very excited to join the Falcon + Wolf team,” said Bigelli. “I’ve never seen an agency so completely devoted to understanding their clients and helping them make the transition from old marketing and PR silos to the digital, heavily networked landscape we face today. Our main focus is finding new ways to help brands tell their stories to customers who have an infinite number of distractions. The media environment is so noisy and complex that it takes extremely creative programs to bring more fans into the brand community and keep them engaged to drive revenue. ”
Robin is a visionary live event and creative services leader with extensive expertise in partnerships and event strategy. She has extraordinary expertise in crafting integrated programming for brands in categories including media, lifestyle, financial services, retail, luxury, automotive, sports, and liquor/spirits. She creates fully integrated brand experiences and franchise events, conceptualized for revenue generation, brand-building event platforms. Her areas of expertise include
· Sponsorship Strategy and Design
· Integrated Event & Creative Strategy
· Strategic Partnerships
· Talent Management & Negotiation
· Event Production & Off Site Extensions
· Cross-Functional Leadership
Her live events credits include:
-- Sports Illustrated Swimsuit Issue Events Tour
-- TIME 100 Gala — honors 100 global influentials
-- TIME Deal of the Year Program —serving automotive industry
-- FORTUNE SXSW — with CNNMoney.com and Turner Broadcasting
-- IBM-sponsored Colvin Series — C-suite series with FORTUNE Editor-at-Large and CNNMoney
-- MONEY Summit — Conference for CEOs, politicians, press and thought leaders
-- Wachovia “What’s Your Number”— a year-long “adopt a town” initiative with MONEY
About Falcon + Wolf
Falcon + Wolf is a professional consulting group dedicated to helping clients build active, loyal, sustainable brand communities with a two-tiered, holistic approach to brand marketing. We have developed unique Brand System Blueprints so our clients an build the systems they need to connect with their audiences in an age when we all live complicated, digital lives of infinite content options, distractions, and social networking opportunities. Our Brand Blueprints enable brands to execute highly effective content strategies to build and grow fan communities with authentic, relevant, wonderful stories. Our competencies range from brand systems assessment and strategy design to media relations, digital strategy, social media, integrated brand marketing programs and cutting-edge mobile engagement programs. At Falcon + Wolf we build systems so brands can move beyond the constraints of the old marketing and PR silos. We give brands a road map to find their audiences and to tell the stories that build loyal communities and drive results. At Falcon + Wolf, We’ll tell your story.
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For more information contact the Falcon + Wolf Press Office
Email: [email protected]
[email protected]
Phone: 917-576-8767
