An Intensive Brand BOOT CAMP To Set or Reset Strategy, Build Teams, and Grow Your Business
Spend a day with the Strategy Team of FALCON + WOLF. Together, we'll review your brand positioning, strategic messaging, key audience segments, investor relations, marketing collateral, live and virtual events strategy, public relations, digital marketing, thought leadership, and social media strategies. Our objective will be to leave you with fresh, actionable insights into how to position your brand with key audiences, build an active, engaged community that can be called to action, and how to design the infrastructure you will need to sustain and grow the brand over time.
The FALCON + WOLF Brand Marketing BOOT CAMP kicks off in advance with a brand systems questionnaire, audience analysis, social audit, collateral critique, and a "blue sky" vision exercise. The advance work with your team will surface what's keeping you up at night as well as provide a forum to think about your brand story, assets and community in new ways. The FALCON + WOLF team will review your materials and insights as preparation for our collaborative session together—that enables us to come to our strategy session armed with relevant questions, insights, and ideas.
Our Bootcamp session typically runs 5 to 6 consecutive hours in person at your offices or via video call -- where our partners work around the table with your leadership team.
The typical output from FALCON+WOLF's BOOT CAMP includes:
- An 8-Point Brand Systems Assessment designed to help you build collaborative systems in communications, marketing, content, technology, PR, social, mobile, and digital to ensure everyone is working together to drive results
- A Blueprint for Action to help you align strategic messaging across your organization, identify and engage each relevant audience segment on multiple platforms, and maximize every interaction with relevant experiences and content
- An Implementation guide for a 360 audience outreach plan, and,
- A marketing deployment strategy to maximize your resources and make smart hires.