Many of our clients want to build and maintain a strong social media presence--and often they also to want to build the internal capabilities to create the content and the social presence that will engage their audiences across all the social channels they use throughout the day. We offer social media audits, training, and social media boot camps so our clients can develop the highly skilled teams internally to manage, grow, and sustain loyal brand communities themselves.
Falcon + Wolf are experts at developing social media strategies and programs that help our clients reach the audiences they need to reach, build their brands, protect and enhance their reputations, and ensure they have the means to engage with their community throughout the day. And when our clients want to learn to be experts too, we can help them with that!
For B2B clients, we often lead seminars on how to find their professional audiences on social channels and how to create a rich inventory of content to ensure they will have a constant voice in their industry's most important discussions.
For Startup clients, we provide an initial audience analysis to determine where your audience lives, a content strategy to provide the pipeline of social content they'll need, and the framework to build a brand and a community from scratch using social networking channels, often in addition to earned and paid media.
We build social media training programs to serve each client's unique needs, which may include:
Social Media Audits: Determining which social channels your audience uses, what content works best with them, and how you should use social media to achieve your business objectives.
Building Social Profiles: We can help you select the proper social channels and then create great profiles that will launch or boost your social media presence with keywords, content, and social networking.
Social Media for PR and Branding: We create templates so that PR and brand messaging can be regularly shared on social channels.
Social Media for Crisis Communications, Customer Service, HR, Internal Comms and Sales: We can build a program that lets every function in your organization play an ongoing role in your success using social media.
Social Media for Product and Brand Launches: We help clients design integrated and social programs to support major announcements, marketing and PR programs, and launches on all appropriate social channels.
Social Media for Organizing and Participation: We can provide non-profits and organizations with a social media map to stay connected with their audiences to advance their organizing objectives
Social Measurement Programs: We can advise on social media measure programs we think will work best for your organization based on your budget and staff resources and your ROI strategy.